Impact assessment and competitive advantage

24 October 2016

evaluation-impact-et-argumentaire-marketingThe pressure from communities and civil society is growing steadily stronger, pushing companies to do more to align their activities with the aim of limiting climate warming to +2°C. At the same time consumers are taking a closer look at the environmental performance of their purchases, in particular their carbon impact.

It is thus essential for companies to carry out an environmental impact assessment of their leading products to better inform clients and customers. And the companies whose products perform better than competitors’ in terms of the environment have a powerful and distinctive marketing advantage.

Furthermore, scope 3 carbon footprint assessment will soon be mandatory for companies. For many companies a significant share of scope 3 emissions are greenhouse gas emissions linked to use of the products and services sold. They will rapidly need to have an accurate measurement of the carbon impact of the products and services they sell.

Carbone 4 assists clients with the assessment of carbon impacts, and more broadly with environmental assessment of their products and services, to help them emphasize positive externalities and provide better information to customers.

Our services

Product impact
assessment

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Competitive comparison
of environmental impacts

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Building a marketing argument

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Product impact assessment

An environmental impact assessment of a product or service will provide consumers with clear and precise information. If the environmental impact of a product is positive, the assessment will also furnish new marketing arguments. A quantitative assessment can cover:

  • carbon impact
  • impact on water resources
  • waste impact
  • impact on atmospheric pollutant emissions.
Competitive comparison of environmental impacts

Comparing the environmental impact of a product to that of an average competing product can reveal positive externalities connected to use of the product, and these advantages can be highlighted. This comparison can provide answers to questions such as:

  • Does using my product produce fewer greenhouse gas (GHG) emissions than competing products, on average?
  • Do the manufacture and use of my product lead to lower water consumption?
  • Does my product have a better environmental performance overall compared to competing products?
Building a marketing argument

On the basis of environmental impact assessment of their products and comparison with competing products, Carbone 4 works with its clients to elaborate marketing points to be presented to consumers. Armed with expertise in environmental issues in a broad range of sectors, Carbone 4 knows how to emphasize the indicators that are most relevant to each client’s activity. Marketing arguments can be elaborated in different formats:

  • Lengthy publication that presents the full assessment of a product’s positive externalities;
  • Short marketing brochure outlining the key positive externalities;
  • Concise marketing points for brochures and websites. Examples here and here created for NitiFilter®.