Carbone 4 is working with FranceTV Publicité to assess the compatibility of the promoted products with the low-carbon transition.
Using the SCAP methodology, this project quantifies the climate impact of products through an independent analysis and a life-cycle approach.
FranceTV Publicité is thus updating its General Terms and Conditions of Sale and its commercial offering by highlighting the highest-rated products (A, B, or C), creating a direct link between climate performance and media performance to steer advertising investments toward products that align with these standards.